Hello, I'm Anna 👋

Senior Product Designer turning complexity into clarity through design and empowering designers to reach their potential.

Let’s connect

Portfolio

My latest projects

Selected project

Selected projects

A dashboard for alignment

I redesigned Keyo’s homepage to make it clearer, more functional, and role-aware. The result: a trusted dashboard experience that supported growth, onboarding, and a Series A raise.

UI/UX Design

Biometric

Simplifying device management

Redesigned Keyo’s device management platform into a single, scalable source of truth. The new dashboard streamlines operations, improves decision-making, and scales effortlessly to manage 10,000+ devices worldwide.

UI/UX Design

Biometric

Building a digital health experience

A healthcare platform designed to connect clinics, physicians, and patients in one system. It simplifies care management, streamlines admin workflows, and gives patients clear visibility into their recovery journey all while maintaining compliance and trust.

UI/UX Design

Health

Building a digital health experienceMhealth

A healthcare platform designed to connect clinics, physicians, and patients in one system. It simplifies care management, streamlines admin workflows, and gives patients clear visibility into their recovery journey all while maintaining compliance and trust.

UI/UX Design

Health

weSense

A social platform designed to enhance sensory experiences by combining AR-driven sharing, geolocation, and community interaction. I contributed to the end-to-end product design, focusing on UI design, usability, and interaction patterns to create a vibrant, immersive experience.

UI/UX Design

Social media

B2B - Modernizing field sales workflows

A streamlined B2B ordering and reporting tool that replaced manual processes for field sales teams improving accuracy, efficiency, and customer insights.

Product Design

B2B

Connecting users to mental health support

A secure platform connecting users to mental health experts, with an app for education and self-care tools.

UX Design

Mental health

In One Wallet

A unified mobile wallet concept that simplifies financial management by integrating card control, expense tracking, savings, and currency tools into a clean, intuitive interface.

Wallet

Finance

Keyo

A platform that brings biometric identity to the real world. I lead the design of internal systems that support user onboarding, role-based access, and real-time biometric data visibility. (Website shown for context only.)

UI/UX Design

Biometric

Dashboard

A secure and user-friendly platform where individuals manage their biometric identity, view transactions, track usage metrics, and access policy consent all from one place.

UI/UX Design

Biometric

View more projects

Creating products that look amazing and convert well. This way both sides will be satisfied. Say no more to products that benefit only one site. With my design skills you will scale to the moon!

About me

I am an Photographer turned into a Product Designer

I transitioned from a freelance photographer to a Product Designer, leveraging my expertise in capturing authentic moments to enhance user experience design. My background sharpens my UX skills, focusing on attention to detail, empathy, and visual storytelling. This enables me to create emotionally resonant, user-centered designs that align with business goals and client visions.

Career

And this is my career

Product Designer - Keyo

2023

-

Now

In my current role, I own and oversee two core products, balancing user experience with strategic product goals. I lead product documentation, define key workflows, and drive alignment across engineering, marketing, and business teams. My responsibilities extend into product management, where I’ve supported Web and iOS teams through key transitions. I initiated process improvements that enhanced internal efficiency and strengthened team collaboration. By leading on-site user research, prioritizing features, and conducting usability and accessibility testing, I ensure our solutions are inclusive and effective. I maintain the company’s design system, introduced support for dark mode, and led successful product redesigns. These efforts not only improved usability but also contributed to securing company investment. Throughout, I focus on delivering user-centered, scalable design solutions that drive business impact.

Product Designer - Evoplay

2021

-

2023

In this role, I gained experience in setting design requirements based on user insights and collaboration with internal teams. I developed skills in turning conceptual ideas into impactful user experiences through thorough research and analysis. Working closely with cross-functional teams enhanced my communication abilities and streamlined processes from concept to implementation. Producing mockups and participating in sprint planning improved my proficiency in agile methodologies. Maintaining design documentation and a comprehensive design system strengthened my organizational skills, while conducting usability testing deepened my understanding of user-centered design, enabling me to validate and enhance design solutions effectively.

User Experience Designer - NDA

2020

-

2021

As a UX designer, I led the entire design process—from user research and ideation to prototyping and handoff. I developed a design system that streamlined UI implementation for engineers, providing structured guidelines for typography, layout, color, and composition. I crafted designs that aligned user needs with business goals and data insights, ensuring cohesive, strategic solutions. Collaborating with product managers and engineers, I delivered adaptive designs and refined them through user research and A/B testing to meet evolving customer needs.

Freelance Photographer

2011

-

2020

As a freelance photographer, I focus on capturing authentic, expressive moments. Working closely with clients, I bring their vision to life through images that convey personality and emotion—a skill that sharpens my UX design approach by deepening my attention to detail, empathy, and visual storytelling. This experience strengthens my ability to create user-centered designs that resonate emotionally and meet client needs.

Why me?

I'll help your project shine

Stopwatch icon

Efficient Workflow

Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.

Chat bubble icon

Collaborative Process

I work closely with you, integrating your feedback to create designs that exceed your expectations.

Magnifiying glass icon

Attention to Detail

Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.

Contact

Let's get in touch

Did not find the answer you're looking for?

Hello, I'm Anna 👋

Senior Product Designer turning complexity into clarity through design and empowering designers to reach their potential.

Let’s connect

Portfolio

My latest projects

Selected project

Selected projects

A dashboard for alignment

I redesigned Keyo’s homepage to make it clearer, more functional, and role-aware. The result: a trusted dashboard experience that supported growth, onboarding, and a Series A raise.

UI/UX Design

Biometric

Simplifying device management

Redesigned Keyo’s device management platform into a single, scalable source of truth. The new dashboard streamlines operations, improves decision-making, and scales effortlessly to manage 1,000+ devices worldwide.

UI/UX Design

Biometric

Building a digital health experience

A healthcare platform designed to connect clinics, physicians, and patients in one system. It simplifies care management, streamlines admin workflows, and gives patients clear visibility into their recovery journey all while maintaining compliance and trust.

UI/UX Design

Health

Building a digital health experienceMhealth

A healthcare platform designed to connect clinics, physicians, and patients in one system. It simplifies care management, streamlines admin workflows, and gives patients clear visibility into their recovery journey all while maintaining compliance and trust.

UI/UX Design

Health

weSense

A social platform designed to enhance sensory experiences by combining AR-driven sharing, geolocation, and community interaction. I contributed to the end-to-end product design, focusing on UI design, usability, and interaction patterns to create a vibrant, immersive experience.

UI/UX Design

Social media

B2B - Modernizing field sales workflows

A streamlined B2B tool that replaced manual sales workflows boosting accuracy, efficiency, and insights.

Product Design

B2B

Connecting users to mental health support

A secure platform connecting users to mental health experts, with an app for education and self-care tools.

UX Design

Mental health

In One Wallet

A unified mobile wallet that simplifies finances with card control, expense tracking, savings, and currency tools in one intuitive app.

Wallet

Finance

Keyo

A platform that brings biometric identity to the real world. I lead the design of internal systems that support user onboarding, role-based access, and real-time biometric data visibility. (Website shown for context only.)

UI/UX Design

Biometric

Dashboard

A secure and user-friendly platform where individuals manage their biometric identity, view transactions, track usage metrics, and access policy consent all from one place.

UI/UX Design

Biometric

View more projects

Creating products that look amazing and convert well. This way both sides will be satisfied. Say no more to products that benefit only one site. With my design skills you will scale to the moon!

About me

I am an Photographer turned into a Product Designer

I transitioned from a freelance photographer to a Product Designer, leveraging my expertise in capturing authentic moments to enhance user experience design. My background sharpens my UX skills, focusing on attention to detail, empathy, and visual storytelling. This enables me to create emotionally resonant, user-centered designs that align with business goals and client visions.

Career

And this is my career

Product Designer - Keyo

2023

-

Now

In my current role, I own and oversee two core products, balancing user experience with strategic product goals. I lead product documentation, define key workflows, and drive alignment across engineering, marketing, and business teams. My responsibilities extend into product management, where I’ve supported Web and iOS teams through key transitions. I initiated process improvements that enhanced internal efficiency and strengthened team collaboration. By leading on-site user research, prioritizing features, and conducting usability and accessibility testing, I ensure our solutions are inclusive and effective. I maintain the company’s design system, introduced support for dark mode, and led successful product redesigns. These efforts not only improved usability but also contributed to securing company investment. Throughout, I focus on delivering user-centered, scalable design solutions that drive business impact.

Product Designer - Evoplay

2021

-

2023

In this role, I gained experience in setting design requirements based on user insights and collaboration with internal teams. I developed skills in turning conceptual ideas into impactful user experiences through thorough research and analysis. Working closely with cross-functional teams enhanced my communication abilities and streamlined processes from concept to implementation. Producing mockups and participating in sprint planning improved my proficiency in agile methodologies. Maintaining design documentation and a comprehensive design system strengthened my organizational skills, while conducting usability testing deepened my understanding of user-centered design, enabling me to validate and enhance design solutions effectively.

User Experience Designer - NDA

2020

-

2021

As a UX designer, I led the entire design process—from user research and ideation to prototyping and handoff. I developed a design system that streamlined UI implementation for engineers, providing structured guidelines for typography, layout, color, and composition. I crafted designs that aligned user needs with business goals and data insights, ensuring cohesive, strategic solutions. Collaborating with product managers and engineers, I delivered adaptive designs and refined them through user research and A/B testing to meet evolving customer needs.

Freelance Photographer

2011

-

2020

As a freelance photographer, I focus on capturing authentic, expressive moments. Working closely with clients, I bring their vision to life through images that convey personality and emotion—a skill that sharpens my UX design approach by deepening my attention to detail, empathy, and visual storytelling. This experience strengthens my ability to create user-centered designs that resonate emotionally and meet client needs.

Why me?

I'll help your project shine

Stopwatch icon

Efficient Workflow

Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.

Chat bubble icon

Collaborative Process

I work closely with you, integrating your feedback to create designs that exceed your expectations.

Magnifiying glass icon

Attention to Detail

Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.

Contact

Let's get in touch

Did not find the answer you're looking for?

Hello, I'm Anna 👋

Senior Product Designer turning complexity into clarity through design and empowering designers to reach their potential.

Let’s connect

Portfolio

My latest projects

Selected project

Selected projects

A dashboard for alignment

I redesigned Keyo’s homepage to make it clearer, more functional, and role-aware. The result: a trusted dashboard experience that supported growth, onboarding, and a Series A raise.

UI/UX Design

Biometric

Simplifying device management

Redesigned Keyo’s device management platform into a single, scalable source of truth. The new dashboard streamlines operations, improves decision-making, and scales effortlessly to manage 1,000+ devices worldwide.

UI/UX Design

Biometric

Building a digital health experience

A healthcare platform designed to connect clinics, physicians, and patients in one system. It simplifies care management, streamlines admin workflows, and gives patients clear visibility into their recovery journey all while maintaining compliance and trust.

UI/UX Design

Health

Building a digital health experienceMhealth

A healthcare platform designed to connect clinics, physicians, and patients in one system. It simplifies care management, streamlines admin workflows, and gives patients clear visibility into their recovery journey all while maintaining compliance and trust.

UI/UX Design

Health

weSense

A social platform designed to enhance sensory experiences by combining AR-driven sharing, geolocation, and community interaction. I contributed to the end-to-end product design, focusing on UI design, usability, and interaction patterns to create a vibrant, immersive experience.

UI/UX Design

Social media

B2B - Modernizing field sales workflows

A streamlined B2B ordering and reporting tool that replaced manual processes for field sales teams improving accuracy, efficiency, and customer insights.

Product Design

B2B

Connecting users to mental health support

A secure platform connecting users to mental health experts, with an app for education and self-care tools.

UX Design

Mental health

In One Wallet

A unified mobile wallet concept that simplifies financial management by integrating card control, expense tracking, savings, and currency tools into a clean, intuitive interface.

Wallet

Finance

Keyo

A platform that brings biometric identity to the real world. I lead the design of internal systems that support user onboarding, role-based access, and real-time biometric data visibility. (Website shown for context only.)

UI/UX Design

Biometric

Dashboard

A secure and user-friendly platform where individuals manage their biometric identity, view transactions, track usage metrics, and access policy consent all from one place.

UI/UX Design

Biometric

View more projects

Creating products that look amazing and convert well. This way both sides will be satisfied. Say no more to products that benefit only one site. With my design skills you will scale to the moon!

About me

I am an Photographer turned into a Product Designer

I transitioned from a freelance photographer to a Product Designer, leveraging my expertise in capturing authentic moments to enhance user experience design. My background sharpens my UX skills, focusing on attention to detail, empathy, and visual storytelling. This enables me to create emotionally resonant, user-centered designs that align with business goals and client visions.

Career

And this is my career

Product Designer - Keyo

2023

-

Now

In my current role, I own and oversee two core products, balancing user experience with strategic product goals. I lead product documentation, define key workflows, and drive alignment across engineering, marketing, and business teams. My responsibilities extend into product management, where I’ve supported Web and iOS teams through key transitions. I initiated process improvements that enhanced internal efficiency and strengthened team collaboration. By leading on-site user research, prioritizing features, and conducting usability and accessibility testing, I ensure our solutions are inclusive and effective. I maintain the company’s design system, introduced support for dark mode, and led successful product redesigns. These efforts not only improved usability but also contributed to securing company investment. Throughout, I focus on delivering user-centered, scalable design solutions that drive business impact.

Product Designer - Evoplay

2021

-

2023

In this role, I gained experience in setting design requirements based on user insights and collaboration with internal teams. I developed skills in turning conceptual ideas into impactful user experiences through thorough research and analysis. Working closely with cross-functional teams enhanced my communication abilities and streamlined processes from concept to implementation. Producing mockups and participating in sprint planning improved my proficiency in agile methodologies. Maintaining design documentation and a comprehensive design system strengthened my organizational skills, while conducting usability testing deepened my understanding of user-centered design, enabling me to validate and enhance design solutions effectively.

User Experience Designer - NDA

2020

-

2021

As a UX designer, I led the entire design process—from user research and ideation to prototyping and handoff. I developed a design system that streamlined UI implementation for engineers, providing structured guidelines for typography, layout, color, and composition. I crafted designs that aligned user needs with business goals and data insights, ensuring cohesive, strategic solutions. Collaborating with product managers and engineers, I delivered adaptive designs and refined them through user research and A/B testing to meet evolving customer needs.

Freelance Photographer

2011

-

2020

As a freelance photographer, I focus on capturing authentic, expressive moments. Working closely with clients, I bring their vision to life through images that convey personality and emotion—a skill that sharpens my UX design approach by deepening my attention to detail, empathy, and visual storytelling. This experience strengthens my ability to create user-centered designs that resonate emotionally and meet client needs.

Why me?

I'll help your project shine

Stopwatch icon

Efficient Workflow

Streamlined design process for rapid delivery, meeting tight deadlines without compromising quality or detail.

Chat bubble icon

Collaborative Process

I work closely with you, integrating your feedback to create designs that exceed your expectations.

Magnifiying glass icon

Attention to Detail

Meticulous attention to every element, ensuring a polished and cohesive final product that impresses.

Contact

Let's get in touch

Did not find the answer you're looking for?